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Hi, I'm MASO. I bridge the gap between creative branding and business strategy. Based in Sydney, I help companies find their visual voice and genuinely connect with their audience. Whether I am rolling out a fresh brand identity, designing a digital campaign, or simplifying complex stakeholder communications, I always lead with clear creative strategy. Having spent years in the agency world working with major brands, I know exactly how to balance bold creative ideas with business goals to drive real results

Core Capabilities:
Brand Identity
Creative Direction
Data Visualisation
Infographics
Digital Annual Reports
Financial Typesetting
Investor Presentations & Pitch Decks
Information Memorandums (IMs)
Branded Templates (Word & PowerPoint)
Digital Marketing Assets
Web Design
AI-Integrated Concepting & Image Generation

Global Kitchen
Eat globally, connect locally.

Global Kitchen is presented as a vibrant, high-energy food precinct inspired by street markets from around the world. Bold, street-sign style typography and directional graphics form a wayfinding language that mirrors the layered, colourful, and slightly chaotic nature of real food markets. This creates a flexible system where each food offering has its own character while remaining part of a cohesive brand.

The design encourages students to engage with the space through movement and discovery. Clear visual cues guide them from one vendor to the next, transforming the act of choosing food into an active, exploratory experience rather than a static queue. The high-contrast colour palette and bold graphics make Global Kitchen highly visible within a campus setting, drawing students in between classes and supporting both quick visits and social moments. By presenting the venue as a mini precinct, the brand reinforces the idea of eating globally while connecting locally.

FEED
Feed your day.

The FEED brand identity was designed to reflect its role as a welcoming, everyday space for students, offering connection, rest, and affordable food with no judgement. At its core, FEED exists to make food on campus more accessible through free daily breakfasts, affordable lunches, and free monthly dinners. The visual and verbal language is grounded in simplicity and familiarity, avoiding flashiness in favour of clarity, warmth, and approachability that feels embedded in everyday student life.

This identity is built to show up quietly but confidently across all touchpoints, from signage and menus to social media and in-space communications. Consistent use of tone, layout, and messaging reinforces FEED as an essential part of the student experience rather than a service students must opt into or explain. The result is a brand that feels human, supportive, and recognisable wherever students encounter it.

Designdavey
At Designdavey, my work centres on translating complex corporate data into clear, accessible visual narratives. Partnering with ASX-listed companies and government agencies, I specialise in the meticulous design and typesetting of dense financial reports, Information Memorandums (IMs), and high-stakes investor presentations. Whether I am crafting custom maps and floorplans or building functional, branded document templates, I am highly accustomed to managing multiple fast-paced projects with uncompromising accuracy and tight turnaround times.

Beyond traditional corporate reporting, I drive the digital communication side of these major projects. This involves developing everything from dynamic data visualisations and custom infographics to cohesive digital marketing campaigns, Mailchimp ecosystems, and regular website updates. To keep my workflow agile and forward-thinking, I actively integrate AI platforms like Midjourney, DALL·E, and ChatGPT into my daily process, allowing me to rapidly conceptualise brand-compliant imagery that elevates the final digital experience for our clients.

University of Sydney Union (USU)
Annual Report 2024
The 2024 Annual Report for the University of Sydney Union (USU) showcases campus life and the diversity of student experiences with a bold, engaging design. Large full-bleed imagery and a bright colour palette were used to capture the excitement and vibrancy of the Union, while adhering to its refreshed brand guidelines for a unified look.

EPG Wealth
EPG Wealth is a boutique, self-licensed wealth management firm based in Sydney. Their values ’Establish, Protect, Grow’ were a key component in the creation of the brand identity, shaping everything from the logo to the imagery. The tree symbol captures the journey of building, protecting, and growing wealth, while imagery of everyday Australians reinforces a sense of financial wellbeing and connection.

Typography and color were chosen to reflect professionalism and trust. A serif typeface communicates expertise, and deep Forest Green evokes stability and confidence. Together, these elements position EPG Wealth as a trusted, client-focused firm with a boutique, approachable feel.

Catravenland
Catravenland is a production company responsible for the art direction on The Great Australian Bake Off. I was tasked with designing book covers, packaging and pamphlets to be used as props for challenges, background elements, and branded packaging for contestants.

Studio Maso

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