All projects showcased represent the individual creative direction and design execution of Mason Williams. Certain projects were produced during agency tenure.
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Container Exchange (COEX)
2024 Annual Report
The Challenge
COEX wanted to elevate their 2024 Annual Report and step away from the flat, single page layouts of previous years. Having recently completed a professional photoshoot, the primary challenge was to make this new imagery the focal point of the document. They needed a design that could effectively tell their story and highlight community involvement, while still presenting their key operational data in a clear and accessible way.
The Solution
We shifted the document structure to focus on wide double page spreads, allowing the new photography to drive the narrative. By putting people at the centre of the design, the imagery connects the reader directly to the COEX mission. To balance these large photographs, we used purposeful white space alongside blocks of brand colour, ensuring that the infographics, clean icons, and key data points remained prominent and easy to digest.
See the full Annual Report here
McPherson’s